![]() Jordan’s estimated cut of the business is $140 million this year.įorbes‘ earnings estimates include salaries, bonuses, prize money, endorsements and licensing, as well as fees from books, golf course designs and appearances. The Jordan Brand exploded for Nike and is now a $3.1 billion global business with revenue up 13% over last year and $800 million from two years ago. His biggest backer has always been Nike, which signed Jordan ahead of his rookie year to a five-year deal worth $2.5 million, plus royalties. Jordan has partnered with dozens of brands since he turned pro in 1984, including Gatorade, Hanes, MCI, Oakley, Upper Deck, Wheaties and more. The significance of $94 million: It is more than the career earnings from playing salary of the sport’s greatest player, Michael Jordan, who earned $93.8 million with the Chicago Bulls and the Washington Wizards. Players are sharing in the riches, with 29 current NBAers in the middle of contracts worth at least $94 million in deals that range from three years in the case of LeBron James to five years for most of the 28 others, according to data from Spotrac. The NBA is flush with cash right now thanks to its $24 billion TV deal with ESPN and TNT, as well as its global opportunities. Now the current owner of the Charlotte Hornets, Jordan has another accolade to add to his career as he was recently named the world’s highest-paid athlete of all time by Forbes. His Jordan brand offshoot of Nike shoes and apparel company plus his many endorsement deals from his playing days to now, he set the pathway for what licensing success looks like for the modern athlete. For as great as Jordan was on the court, he also was one of the most successful NBA players off of it in terms of financial success. Being one of the league’s best scorers, MVP collectors and overall winners of all time will do that for a guy’s legacy. ![]() ![]() To this day, Michael Jordan looms as one of the all-time great figures in NBA lore. ![]()
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